Sales Success: Nowhere To Go Today?

Tommy Shaw, guitarist and songwriter for the popular rock band, Styx, wrote a song several years ago entitled ?Too Much Time on My Hands? where he included the lyrics ?I have a nowhere to go and all day to get there? and ?I?ve got nothing to do and all day to do it.? That is indeed a sad commentary on a non-productive lifestyle. If that has also been your approach to planning and executing your sales day, it?s no wonder why you have not found the success that has been eluding you for so long. Too much time on your hands spells disaster if you make your living selling.

How does one get to be in this mess? While I suspect that there are many reasons for this phenomenon, two immediately come to mind: Lack of training and lack of desire. The first is epitomized in the rookie salesperson who has little training and only a vague idea of what her plans and goals might be. She has entered the world of selling equipped with nothing but her own preconceived notions and some level of enthusiasm. The second is the seasoned sales professional who is tired of the same routine and has become somewhat sedentary in his ways or has earned enough money to be comfortable and he now is stuck in the rut of his comfort zone. An ensuing lack of desire and sales soon becomes evident.

A lack of training is easily fixed. There are many fine sales training methods and programs, coaches, authors, speakers and the like that avail all of the resources imaginable to get the job done. With proper training and instruction, role playing, critique and practice, our rookie will be on her way to sales excellence in no time. It will be necessary, however, to have training both in sales as well as product and service training. All the product training in the world won?t help you if you do not know what to say when you have the opportunity to be in front of a prospective customer. That too will only happen if you first learn the skills to contact and establish appointments with the appropriate decision-makers.

There is no substitution for training and practice. Don?t ever make the mistake of believing that once your formal training is completed that your education is over. Nothing could be further from the truth. Adopt an attitude of continuous life-long learning to keep those skills sharp and your mind challenged. Abraham Lincoln once said that if he had an allotment of four hours to cut a small grove of trees, he would spend three of those hours sharpening his axe, and only one hour actually cutting. Yes, there is no substitute for proper preparation in the sales field.

A lack of desire is a much more complex problem to solve because its roots may be in several different places. We?ll look at a couple of them here. Boredom might be a factor. Perhaps the product mix, territory and customer base have remained unchanged for years, so our salesman decides to ?lie back? a little. Although it may not become evident at first, time will reveal that a steady reduction in business has begun. The salesperson will soon become distant, somewhat out-of-touch with his customer base. The products that he once knew so well will become more unfamiliar; their features, advantages and benefits will elude him. Unless the salesman schedules calls and develops new customers on a regular basis, his base will erode and his earnings will suffer as a result. A dangerous trend may commence that is often difficult to reign in.

Another reason is fear. Many industries present the challenge of continuous technical developments and new modes of operation. A new breed of customer, usually young, smart and technically competent arrives on the scene and the salesperson no longer feels confident to engage in dialogue with these individuals on a regular basis. He becomes intimidated by the new technology and verbiage.

Regardless as to the reasons why, this lack of sales calls, or call-reluctance is a typical problem that challenges many salespeople. Usually, some fresh training, additional new products and services or a change in territory can offer real solutions for this potentially grave problem. It actually boils down to an attitude shift on the part of the salesperson. He must truly want a change for the better and be willing to work at achieving it.

When a salesperson opens his calendar for the coming week, disclosing little but white space, he is definitely going to experience ?too much time on his hands? with ?nowhere to go and all day to get there.? This is neither a desirable nor profitable position to find yourself in. Begin your day early with a plan. Set at least one appointment for each subsequent day and establish a listing of potential prospects for which you can research or cold-call. Go to the library or log-on the internet and investigate each prospect. Discover what they do. Get the names of some key persons. Do this planning before you leave your office. The last thing you want or need is to jump into your car, heading out with little knowledge as to your direction or destination. Believe me; you will be far better off staying in your office, planning the next few days? activities rather than heading out unprepared and clueless.

Always have a qualified destination mapped out before you leave. Establish some kind of plan. Do not stop working on a Friday afternoon until you have at least a rudimentary plan developed for the next week. Setup a minimum of one firm appointment for the following Monday and Tuesday. Plan for several calls and emails on Monday and throughout the week. If overnight travel is necessary, make those reservations now. Have an outline of your week and your coming month prepared in advance. Gather the necessary literature, samples and other materials and have them readily available, at your disposal prior to the coming work week.

You will feel both a great sense of accomplishment and relief as a result of these efforts. A general plan, some specific calls and appointments, a list of prospects targeted, materials gathered, wardrobe readied and reservations made will provide you with a measure of confidence and self-esteem that would be missing otherwise. In this manner, you will be ready for action on all fronts come Monday. It is guaranteed that you will have a successful selling week if you are properly prepared in advance.

Consider this time spent planning as an investment in yourself, expecting an extraordinary return on your investment. Yes, Tommy Shaw will have to write a new song with you in mind: ?So much to do, So many to call on.? To borrow from another song, ?The future?s so bright; you?ve got to wear shades.? That is a revealing picture of you; riding down the sales highway, prepared for that next appointment and anticipating your resulting success.

How To Target Keywords For Your Product?


Keyword is a word or phrase entered into a search engine in an effort to get the search engine to return matching and relevant results. Many web sites offer advertising based on keyword targeting so an advertisers banner will only show when a specific keyword is entered. Keyword stands for much more than its literal interpretation. Choosing the right keyword is one of the most important factors to market online.

How to choose the most effective keyword phrase for your product and service? Tips for finding a name that is just right.

1.Your keywords should always be relevant to your site, product or service.

2.Know who and where your audience is. Different keywords speak to different parts of the country. Different terminologies are used all over the world so you should try to use these keywords according to your target market. For example, sweaters are also called sweatshirt, jumper, pullover and jersey. But remember, avoid using internal business jargon or region slang that your potential customers may never search for.

3.Think as your customers. Ask yourself several questions: How your customers search? What words do they use? What's their intent? Pretend you are your customer, you wanna purchase a certain kind of product, what keywords do you like to use? There are many channels to work on it. Your customers' feedback, consultancy from customers, salesmen, your agents, etc. You can even ask employees or colleagues to simulate customers and collect their keywords as a list.

4.Consider regional keywords. If your product or service belongs to a particular region, then your keywords should contain the city or state. For example, you are running a bookstore in Los Angeles, "Los Angeles Bookstore" looks better than "Bookstore".

5.Don 't depend on yourself to choose the right keywords. Your audience may not use the same keywords you think they'd use. In this case, why not turn to some friends outside your business? Or ask your customers for some recommendations? They may give you some very useful suggestions.

6.Stay away from general keywords. Before you are trying to choose very common and often-used keywords such as "computer" or "table", think about the following points. Firstly, generic keywords bring more competitors. The competition must be fierce. Is that what you want? Particular phrases are much better than single keywords which help you stand out among never-ending search results. What's more, searches show that when a consumer wants to purchase something, he or she will type exact title instead of single keywords. For example, your friends want to buy the DVD of 007, which do you prefer, DVD, DVD of 007 or Pierce Brosnan DVD of 007?

7.Consider your individual goods or services. Find some words to mark the characteristics of your own goods or services. Keep in mind that it's not only a name of products, but also a way of advertising online. If you are selling vanilla chocolate then use "vanilla chocolate" rather than using "chocolate". People who search for "chocolate" may be looking for black chocolate, coffee chocolate, hazel chocolate or any other kind of chocolates available. If vanilla chocolate is your concerned business category then getting an inquiry for coffee chocolate is worthless. It would be better to have fewer users interested in vanilla chocolate rather than high users interested in other chocolates.

8.Consider the age-group consumers. If your product or service is related to a particular age group, you'd better include it with your keyword phrases. For example: Kids T-shirt, Baby Shampoo.

9.Consider season-targeted keywords. If your products vary with season like apparel, you should mention the season name in the phrase. For example: Ladies' Winter Coats.

a general keyword and add a specific word to it. If you just favor general keywords, write a list of those and add some specific words to it. Different combination of keywords work out different results.

what keywords are your competitors using. Sometimes you might omit some words. At this moment, collect the typical websites of your competitors, see what keywords the are using and how they rank in the search engines. Of course you do not need to copy their keywords, you just go through those tags and pick out one or two keywords that may be helpful.

Keyword Tool (e.g. ) to better your keywords.

your keywords time to rank. There are many factors affecting the ranking. So do not expect your site, product or service rank well immediately.

you've determined your keyword phrases, keep it on. Never leave it alone. Do not think your keywords are always perfect for your site, product or service. The world is changing. Internet is changing. Consumer is changing. Our competitor is changing. You should continue to re-evaluate your keywords and see which are well-done and which are failing. Find their ranking in the search results and analyze how comes.

How to Choose a Good ‘We Buy Houses For Cash’ Group?


You might have come across many 'we buy houses for cash' companies which are active in Australia. These companies can help people to sell a house for cash fast and help them in their tough financial conditions. There are quite a few of these agencies which are active in the country and so, people may get very confused when it comes to choosing the services of any one of these agencies. People often have the need of selling their house because of job loss, divorce, unaffordable mortgage payments, debt problems, mortgage default, fire damage, tax bills, facing foreclosure, bad tenants, expired listing, job transfer, relocation, health reasons, broken relationships etc. If you are any of the above situations you will need access to fast cash and selling your house to a good 'we buy houses for cash' group can help you in getting the desired amount of cash in a short period of time. However, choosing the wrong people to work with can be disastrous as you may not get the service you need quickly.

This is why, you should hire the services of the best 'we buy houses for cash' group available in the market. How to choose the best 'we buy houses for cash' group? When choosing any 'we buy houses for cash' company you should consider the services and the facilities they offer, which should include: ?? They give you a fast and quick offer ?? You are provided with an honest and fair offer ?? They keep communication lines open ?? They respect your confidentiality and privacy ?? You do not have to be under any unreasonable obligations ?? They buy your house even if it needs repair ?? The payment is process in a short period of time ?? The representative has good reputation ?? The representative has been in the business for a while ?? They buy large, small, fixed, occupied and all other kinds of houses We are a 'we buy houses for cash' group who can offer you with all the above facilities and more. We have a team of qualified individuals who can provide you with additional assistance and take you through the process of selling your house for fast cash. As we follow a simple, logical and transparent policy, you will not be cheated and we will make sure that you get a fair deal and a handsome some of money in your hand, in no time. How are we different? Our representatives will not only offer you a great deal but we will also make sure that you get one of the best deals in the business. We treat each individual differently as we understand that different people have different needs.

We understand that selling your home is not an easy decision. Sometimes it is the last resort and often we find that many people don't leave enough time for the sale or simply not aware that to get a sale involves discounting or waiting. Even then there's not guarantee due to factors outside of your control. Whatever the reason we are different because we can help you. It is a policy of ours, not make any false promises and we value our commitment to the clients. At our ' we buy houses for cash' group who will serve you with integrity.

Thermal Transfer Labels For Your Labeling Needs


I am sure you will have wondered at least once, how barcodes on the labels you see on the product you recently purchased are printed. These labels are called thermal transfer labels. These depend upon heat to print the barcode or the information printed on them.

Besides being used for barcodes, they are also used to for printing pricing, addresses and shipping information as well. The process that prints out the information on these is quite simple to understand. Between the label and the print head is a ribbon that usually contains a mixture of heat sensitive wax and resin. The printer circuitry heats up the print head that transfers the information to the label. The information is thus transferred to the label by means of a thermal process.

This process makes the transfer of the ?ink? permanent. Unlike direct thermal printing, which relies on heat sensitive paper for the printing process, thermal transfer labels are more durable and are resistant to fading or smudging. This is very useful if printouts need to be stored for a longer time. For example, thermal transfer labels may be used to label products in a warehouse where it would be disastrous if the information printed on the labels were lost.

The same can be said about the shipping and courier industry, which relies on labels for addresses and shipping information. Labels must withstand harsh transport conditions by rail, road, air, or even by sea. Additionally, the information needs to be secured until the article finally reaches its destination.

Another advantage of using direct thermal labels is that they can be produced on demand. It takes only a fraction of a second for a label to be printed and the quality is far better than what is produced using other methods. This is the reason why thermal transfer labels are widely preferred in the industry.

There are a variety of sizes of thermal transfer labels available in the market for your needs. You can either visit your favorite store or order online to get the thermal label you need. One little hint ? do not mistake direct thermal labels for thermal transfer labels else you will end up with something you did not want!